The very well known report State of Social by Buffer 2019 has been released which includes the valuable responses of more than 1800 businesses and marketers from small to medium and large enterprises. This report will be valuable for the marketers for the upcoming year as it contains many insights from the businesses and their digital plans for marketing. Here are some of them discussed in this article. This article will assess the marketers to shape their digital marketing plans effectively.
Businesses are uncertain about the social ads effectiveness
There are many brands and businesses that prefer to market their products through social platform but according to the report there are a number of businesses who are still not sure about the effectiveness of the social media marketing through the social ads. The actual effectiveness of the social ads is yet to be explored. Most of the people believe that the social ads are effective but a huge chunk of the people is uncertain about its actual effectiveness. Probably it is because the reason that they are unable to use the appropriate analytics to measure its effectiveness.
Twitter and Facebook – The market leaders
According to the report, the marketers are keen to invest and use Facebook and Twitter as their prime digital social media marketing platforms. It is of no surprise to us because we already know that these two platforms are considered to the social media giants with millions of active users per month. Every marketer prefers to capture the attention of the audience of these two platforms for their social media marketing efforts.
As per the results of the survey, Facebook is at the top of the list of social platforms that are used by the marketers for their marketing campaigns. After that there comes Twitter followed by Instagram. Instagram is also a very emerging social platform these days and it has gained the focus of many marketers in this year. After that there is LinkedIn, YouTube, Pinterest, and Whatspp in this list.
Focus on Influencer marketing is increasing
Influencer marketing has been in use for a few years but the trend of the influencer marketing is getting focused for the coming year. This is mainly because of the increase in use of Instagram for marketing. Influencer profiles from Instagram are likely to be used to market the products this year. As per report result, influencer campaign is also useful on the platforms like Facebook, Twitter, YouTube, and then on Snapchat.
2019 is the year for stories
The trend of using stories for the marketing will be increasing in this whole year and about 61% people of the survey showed their interest to invest in the stories. There are only 39% marketers who are not planning to invest in the stories but majority showed their interest in investing in it. Social sharing is done majorly by the stories and this would be a better decision for the marketers to invest in this channel.
