Group Video Chat App which is known as HouseParty is looking to add games to enhance their business. The HouseParty application’s main purpose was video chatting but now the platform is adding games which people can play together. One of the games which is going to be added is the ‘Heads Up’ game. This approach by the company has broaden the model of the company in terms of adding different things to improve the business. This featured game is popular in different morning shows which is the reason that more people will be interested in this game. Heads Up game was first launched in 2016, this game was specifically popular in younger people but now due to rise of this game in TV shows this games has become more popular. This games will the first game in which the platform will try to add more interactive features for the users.
Facebook is the major player in the market when it comes to adapting any new trends. The social media platform did the live video chatting with their version known as Facebook Live. Along with this the platform created their own version of ‘Heads Up’ game with ‘Bonfire’. It is a tough competition for the companies like House-Party to be able to survive in the market where the player is Facebook. There are ways through which a start-up company can survive the market by creating more investments for the House-Party platform. This platform has to engage with their audience to spread their name in the market. Attracting more and more users will be a good thing to survive in the market.
Many companies which are in their start up mode usually do best when they are not that popular. When the ideas of one successful company get popular many tech giants start to adapt those changes. This results in decline in the audience growth because the tech giants have the power to use their massive audience to sell their own product or service. House-Party game has to do something more creative in order to survive in the market and also upgrade their business. The business does not have to rely just on the advertisement market. Now the company is introducing different kinds of games which would help the company in many ways.
By adding games which can be played in a more interactive manner can increase the dynamics of this company. This would also increase the ad market too for the platform. Meanwhile the company has not shared any type information which is regarding that how much the tech giants influence their decision making. How can these type of companies can protect their idea and would also be able to reach a massive audience which these tech giants have. Time will tell that how the HouseParty platform will be able to grow as an independent company in this kind of tough market.